Review: Shade Station

D&G 2014 S/S
Image credit: Dolce & Gabbana, Shade Station
Image credit: Shade Station

Who
Shade Station

What
An online accessories retailer (www.shadestation.co.uk) with a flagship store at:
42-44
Country Arcade
The Victoria Quarter
Leeds
LS1 6BH

Our opinion
In a day and age where knock-off goods are rife and the way in which we shop has been revolutionized, it comes as little surprise that a dual online and traditional high-quality retailer is a sight for sore eyes.

Undeniably the sunglasses market is swamped with Rayban-inspired ‘Primani’ copycats and WKD promotional pairs scattered around clubs nationwide, but why buy genuine ? Quality is the key factor.  A pair of genuine sunglasses are better built to last the test of time and generally survive longer than their cheap counterparts. Such is evident by simply comparing the weight of a pair of genuine Raybans and a Primani pair.

Furthermore, offering minimal protection from the sun, cheaper glasses afford a double assault on your eyes. While letting harmful rays damage your eyes, wearing cheap glasses may delude you into thinking that you’re protected and thus extending your time in the sun. If it’s so sunny that you need to cover your eyes, you probably need a decent pair of glasses to actually protect yourself.

Shade Station’s approach seems to be simple but effective. With a wide range of glasses online (think Prada, Oakley, Chanel, Michael Kors etc) and fast postage, getting your hands on the latest pair couldn’t be easier. Equally, with a 14 day refund offer and a self addressed sticker sent out with each pair, it’s hard to fault their simple and efficient customer service. If that's not enough, the site boasts its own Style Blog to keep up to date with the latest trends.

Editor’s pick
Dolce & Gabbana Spring/Summer 2014
D&G’s recent collection is phenomenal. Both versatile and stylish, this timeless collection is a hit this summer. With a wide price range to cater for most budgets and an eclectic offering of masculine and feminine designs, everybody wins.

Overall rating
****

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