It took me less than a minute to realise there was something special about Blossom Caldarone’s music. Plenty of things make it great, from the witty craftsmanship of her lyrics to the conversational, laidback ease with which she sings. Yet what makes it truly special is its balance between delicious sentimentality and an unwavering relevance that resonates with the youth culture of today. Blossom is relatable, honest and great fun so I was thrilled to get her take on how she is finding life as an up-and-coming artist in 2018.
We meet in an impeccably scruffy part of London, littered with young creatives and quirky pubs. Blossom herself, bare faced and natural, exudes an effortless cool that gives the instant impression of self-assurance beyond her years, something that becomes increasingly evident as we discuss her move to London, aged only sixteen, to attend the prestigious performing arts institution, Brit School. ‘I loved it, literally the best way to spend two years… going out every night to go and see gigs and stuff, it was so fun!’ The creative environment clearly paid off, as during this period she started to attract industry interest. She describes this stage of choosing her management in a remarkably matter of fact way, noting it was ‘a big decision. They can either ruin it or make it for you.’ It is perhaps unsurprising that Blossom seems so unfazed by this, as she has surrounded herself with a lively artistic group. ‘A lot of my friends in London are creative people, they do film or they are dancing or singing or instrumentalists. I love having that bubble because it’s so nice, especially to know so many people in music.’
One of the biggest challenges for an up-and-coming artist is exploring the possibilities of their personal sound world. Blossom describes her music unpretentiously as being ‘fun! There’s a lot of silly situations that I have written about. I like to do my lyrics by myself and I’m kind of a bit weird. I used to like listening to a lot of like sixties stuff, the Turtles and The Beatles, their songs are quite silly but again their lyrics are really good.’ This sense of fun remains an important aspect of her aesthetic when we discuss her style of performing. ‘I want to be on a stage like bobbing about and singing to an audience as opposed to just behind a piano. I think making the decision to be like, right in this set I’m going to do two songs while I’m standing up singing has been really fun and I really like doing that. I’m a punter as well, I don’t like going to gigs where you are literally stood there watching someone sing. Even if I love the music and I love the songs, I want you to do something more to engage me.’
With much of her music being lyric-driven, Blossom’s songs are often incredibly descriptive, particularly in her latest EP, Life Again, which revolves around frank stories of individuals. At one point, she jokes about just how personal her lyrics are, mentioning ‘I went through a phase where there was no friend drama, no family drama, no boy drama, I got on with my landlord, I was like what am I meant to write about! I really struggle when there’s not anything going on to write a song.’ This openness can again be seen in her growing social media and specifically the importance of Instagram. ‘Everything is so image based, especially with a young singer it’s about what they do and what they are doing day to day in their life,’ a wonderfully refreshing stance for a young artist to have, choosing to embrace social media as a tool for interaction and honesty as opposed to simply self-promoting.
This conversational approach to living and writing has naturally led to the comparison with artists such as Lily Allen and Kate Nash. However, whilst it is true her attention to lyrics is equivalent, elsewhere her influences are strikingly diverse. ‘Obviously I do spend a lot of time on my lyrics but I also spend a lot of time thinking of the music that goes behind it and all the production stuff.’ Having played the cello growing up, Blossom observes ‘classical influence’ as something that has inspired her approach to musical production. She also recalls how her interest in Jazz piano may have impacted her choice of chords, as has her long-term love for Ska and Reggae music which she credits her Dad for.
Blossom is undoubtedly an artist to keep an eye on. She is fresh, witty and unlike a lot that is out there, she has a truly authentic voice that deserves a listen. Currently following in the footsteps of numerous successful Brit School alumni, including Sound of 2018’s Rex Orange County and Jade Bird, Blossom has some big boots to fill, but be sure to keep your ears open as I’m confident she’s got more to say.