Behind the Scenes in Cambridge Clubs

Anastasia Bow-Bertrand 13 February 2014

Medic by day, nightclub promoter by night, Frank Sanders of Magdalene College shares the inside scoop on Wednesday Cindies and Sunday Life.

What does your role entail?

Trying to improve what students can enjoy on nights out.

How did you get into promoting?

From running for secretary of CURUFC. From there I ended up getting committee happy and was elected on to the Hawks’ Club Committee. Both of these clubs help to promote Wednesday and Sunday nights.

Could you describe the planning processes involved in one of your typical club-nights?

This mostly involves promoting the night on Facebook from 6 days before the night out and opening bookings for private booths and the guestlist. Generally I will get a barrage of messages from people who are interested and I just have to make sure I don’t forget to reply to anyone! I’m a big fan of being polite and trying to do as much as I can for everyone who messages me, but a lot of the time the guestlist just fills up pretty quickly. From there I usually discuss with the Club managers what we can do with the nights regarding themes and give-aways or exclusive promotions and hope people will enjoy it all!

What's the most challenging aspect?

Being on the door you get the odd person who is convinced they are sober enough or apparently know me whilst eating the pavement. That’s always pretty tough as trying to tell people they can’t come in doesn’t go down too well a lot of the time, and you have to make sure they are able to look after themselves/have someone who can look after them.

On the funny side, I have had someone come up to me and say ‘I know Frank, he said I was getting in for free tonight. We’re really good friends.’ Sadly I didn’t actually know them from Adam. I think they may have been twisting the truth a little bit…

What's the worst part of the job?

A lack of sleep…. The week tends to start off pretty grimly – promoting the Sunday night until late then rugby weights training at before 7am on the Monday morning and having to be in the lab from 8:30 until 5 followed by more training – I tend to feel pretty rotten by 9pm on Monday… But nothing a good sleep doesn’t fix, so it’s worth it in the end!

What would be your one tip for someone who wanted to start out as a promoter? 

Just go up and ask the nightclubs if you can help. They are generally very accommodating and always looking for more people to get feedback from and spread the word!