Bridgemas. Christmas in November. What a great idea. Supposedly. But what happens when we finally arrive at the 25th of Decmber? Has Christmas lost its spark by then? Who can stay excited for that long? Surely having two Christmas’s just detracts from both celebrations.
Sitting in the TCS office writing this, I am listening to Christmas music and eating mince pies. It’s not even halfway through November. Both these things are nice, of course, but in moderation. Christmas is supposed to only last one day, but drawing it out for two months makes it much less special, and easier to get bored of.
Understandably Cambridge students want to enjoy Christmassy activities with their university friends, but does this justify the shear excess of Christmas times two? Do we really need two advent calendars, Christmas formal, a Christmas bop, Christmas drinks etc, only to go home and begin the build up to Christmas all over again? Isn’t this awfully wasteful?
In our current consummerist culture, this obscen wastefullness excessiveness often goes unnoticed. But when you take a moment to think about it, it really is quite over the top. Of course exchanging Christmas cards and gifts can be wonderful, but when it gets to the stage where people just buy each other cheap pointless gifts, what exactly is the point? It seems we are all getting sucked in by commercialism and the John Lewis advert, without pausing to think about the impact of our actions. And Bridgemas only doubles this problem.
The environmental impact, for one, is obscene. The wastage of food, unwanted gifts, and the frankly ridiculous concept of wrapping paper fills our bins to bursting point and is very irresponsible of us given the planet’s current predicament.
Furthermore, is it really in the spirit of Christmas to become obsessive with festiveness and to decorate every inch of our houses and flats? Surely it is the simpler aspects of the festival that we ought to prioritise, for example the joy of a family reunion and the beauty of a handmade gift wonkily made by a small child.
This is not to say that Christmas is not a great occasion, but that it is worth taking the time to reflect on our excessiveness with regards to the event and perhaps this is especially relevant in terms of Bridgemas which essentially serves to extend the Christmas celebrations much more than necessary thus drawing the attention away from Christmas day and the true meaning of Christmas, which for so many has been obscured by consummerism.
Does Bridgemas make you want to deck the halls and walk around joyful and triumphant? Read the our piece in defence of Bridgemas here.