How an audio engineer is revolutionising fashion

Munira Rajkotwalla 19 January 2018

We’ve all heard of food takeaways; you order a meal and it arrives in 45 minutes or so.Cambridge’s Chris Jordan has taken it upon himself to take this idea of offering ultimate convenience and using it to create a fashion experience that is easy for all. His journey from engineering to fashion is an incredible story and proof that you need not stick to that boring course or job to be successful.

From a young age, Chris had “a driving passion” for music. This led him to pursue music production and record local artists in his free time. Eventually, he was accepted into a top London university and graduated as an audio engineer. Although he still loved music, he began to realise that “something didn’t quite feel right”.

As a result, he took a year off university and realised that being an audio engineer was not for him; “the dream of becoming an audio engineer started to fizzle away but my ambition continued to grow, I wanted to make something of myself, to make the world a better place”.

So he set out to find a problem to solve. Soon, he began working on delivery as a side business. “We were a small short lived operation and we were offering of businesses same-day delivery services throughout the UK and Europe. We were pretty much like every other courier company trying to win a pricing war, it wasn’t innovative enough for me. I wanted to pioneer something bigger than local businesses, I wanted it to affect everyone’s life”.

This led to the creation of Carryr in 2017; Carryr is a Cambridge company, acclaimed as the “Deliveroo of fashion”. “Online shoppers hate being inconvenienced by current logistical solutions. I became hooked once again. After doing a lot of door- knocking, speaking to loads people and professionals I found that the fashion industry is a place where this service would fit in nicely and would put a smile on every customer’s face”.

“It ticked all the boxes for me”, Chris remarks, “it was innovative, new, technology-based and solved a big problem in e-commerce”.

Chris describes Carryr as a “delivery service” for fashion retailers. “All you have to do is go on to a retailers website, buy a particular item and within an hour we will deliver straight to your door, no matter where you are”.

What sets Carryr apart from other similar e-commerce services, Chris mentions, is that they utilise “mobile technology to pin point an exact location of where a customer currently is, rather than asking them to stay in for two or three hours waiting around for us, we come to them”.

Millennials are more than familiar with the multitude of problems that come with online shopping. You wait for days only to receive an item that is the wrong colour, wrong fit and often completely different from the photograph you were sold. Carryr eliminates any waiting time and makes returns easy and efficient. This is made possible through their “one touch return policy”, where if you don’t like it, you can “just push a button and have someone come to collect it from you”.

The cost of delivery is split reasonably between the retailer and customer, making it an affordable option for both. Even better – returns are free!

The launch of Carryr in Cambridge also opens plenty of job opportunities for local students. “Carryr offers a great opportunity for students who don’t want to spend too much time working because they are heavily involved in studying. In their own time, they can grab a backpack from us and use their bicycle to take stuff from the retailers to the customers”.

At the moment, Carryr is being pre- launched and tested at a few boutiques in Cambridge.

If you would like to get involved with Carryr, you can follow this link: https://