Museum gets a makeover

Carly Hilts and Jennifer Shaw 9 February 2008

Carly Hilts

Jennifer Shaw

The Fitzwilliam museum got a 21st Century makeover on Saturday when a series of 100 foot high fashion images were projected onto its nineteenth-century facade.

The event was part of a promotional campaign for the opening of the new Grand Arcade shopping


The Grand Arcade, John Lewis and Parkside Pools hosted an array of catwalk images as part of the event.

The event organisers’ original ambition was to project an image of a woman in saucy lingerie onto Cambridge’s most famous historic building, King’s College Chapel but the college refused to cooperate.

A spokesman said: “The College simply does not think it would be appropriate for a World Heritage building.”

The £240 million new Grand Arcade is due to open on March 27th and will bring over 50 new shops to the Cambridge high street.

Designers set to arrive include Hugo Boss, Ted Baker and Swarovski crystal.

King’s Student Helen Stokes commented on the college’s decision:

“I think King’s were right to say no to transforming the Chapel into a giant billboard.

“There’s a certain irony in the fact that a temple of consumerism tries to advertise on church walls.

“Then again, if the projections had been of students’ designs that would have been cool,” she added.

King’s ambivalent attitude towards fashion is well known.

Superstar model Lily Cole has deferred her entry to study Social and Political Sciences for the second year running.