New year, new trends

Maddy Airlie 31 December 2014

Surely 2014 was the peak of Kim Kardashian? While she is an attractive woman (and it was nearly impossible not to enjoy her Paper cover), hers is undoubtedly a manufactured beauty. Perhaps many people would say the same thing about the fashion industry as a whole, perpetuating a narrow and conventional ideal of beauty that seems unattainable, and maybe increasingly unattractive. Well, it seems that designers have heard that call and 2015 will not be about ‘normcore’, but normalcy. Here’s what to look out for in the coming year:

No make-up, or really barely there

Yes, you read that right. Of course, that is much easier for the models at Marc Jacobs whose job it is to have perfect skin, but it’s great to see the industry embracing a truly minimalist look, which is so much kinder to the student purse. Some designers even made their models have sweaty, shiny skin on purpose! Invest in great skincare instead: try Boots Witch Hazel Gel if you’re on a budget (£1.95), or if you’re feeling extravagant, La Roche Posay does an excellent anti-blemish range; and, of course, a good moisturiser is the key to soft, beautiful skin.

The shoes you’re in

Now, there hasn’t been a lot of chatter about shoes just yet, but with all the focus on the sliver (the space between shoe and abbreviated trouser leg), the ankle is the safest – and chicest – skin to bare in these plummeting temperatures, which should mean more attention to what you put on your feet. Luckily, we have our pick this season as trainers remain en vogue, but the catwalks are slipping back to higher heel heights if that is your passion. However, if it’s glamour and comfort you’re after, Asos offers a metallic skater shoe which will look good day to night.


Both Asos, £10; £27

The 70s

Tie dye, flared trousers, floaty dresses, bold florals, denim everywhere, multiple shades of brown; oh yes, the 70s are back with a vengeance in almost every designer collection. How this has happened remains a mystery – were people actually paying attention to American Hustle? However, one positive outcome of this return to the decade fashion – supposedly – forgot is that we can leave behind those disgusting fabrics and focus on its message of fluidity. Gender is not a consideration here; men and women borrowed freely from each other’s wardrobes – just as long as the clothes are comfortable, not much else matters. Mick and Bianca Jagger are probably the coolest products of the era: see Bianca's white trouser suit for the masterclass.

Pinterest via Lovisa Ranta

Fashion is still an art form, but it’s also fun – perhaps 2015 will be the year there is something for everyone, encouraging inclusivity and experimentation. Embrace it, tis the year to be bold.