Elon Musk’s car company Tesla has opened a new shop in Grand Arcade, alongside 16 other UK stores in London, Birmingham and Manchester. In the former Jack Jones shop, customers can see its award-winning Model S and Model X cars in person.
“With more than three million people worldwide coming through Tesla retail locations every year, our aim is to interact with potential customers and have them learn about our cars from Tesla product specialists before they have decided which new car to buy,” a spokesman told Cambridge News.
The company prides itself on its in-house product specialists, and unlike a traditional dealership, encourages customers to ask about electric cars in general, and be answered.
Tesla’s all-electric Model S was launched in June 2012, and has been described as “the first fully electric sedan and an evolution in automotive engineering that combines performance, safety, and efficiency". It features a five-door, luxury liftback, and, to date, its P100D variant has the fastest acceleration of any production vehicle.
Its Model X SUV is significantly larger, whilst weighing only 8% more than the Model S, and is capable of accelerating from 0 to 60 kmh in 3.2 seconds. It also boasts an auto-sensing front door, which automatically opens as you approach the vehicle.
"Tesla's mission is to accelerate the world towards sustainable energy. Model S and Model X are revolutionary 100 per cent electric vehicles with unprecedented range and equipped with the latest technology,” the News reports.